Lifting What Matters: The Story Behind Our Brand Video

Lifting What Matters: Story Behind Our Brand Video 

Lifting is nearly in every part of modern life — from infrastructure and renewable energy to everyday services and extraordinary projects. Our new brand video, Lifting What Matters, highlights the essential role lifting plays in shaping safe, more sustainable, and thriving communities. 

At Certex, we make this possible every day. 

Through inspections, testing, repairs, engineered solutions, and height-safety training, we help ensure every lift is carried out safely and every worker returns home safely. Our engineers work side by side with customers to help provide innovative and high-standard solutions that enhance performance, productivity and support long-term efficiency and safety.  

With more than 10,000 lifting products — including our own design and more sustainable alternatives through our Aspire range — we bring scale, precision, and expertise to industries across the globe.  

Together, our companies turn local strength into global impact.  

By gaining access to the shared capabilities of Lifting Solutions Group, we collaborate across markets to deliver precision and reliable lifting solutions. Each company contributes specialist knowledge and strong customer relationships, and by working as a team, we share best practices, innovate together, and ensure consistent quality across the industry. 

What truly sets us apart is our Lifting KnowHow.  

It’s the expertise behind every solution we deliver, and the reason customers trust us time and time again. Because lifting isn’t just about moving loads — it’s about enabling progress and contributing to a better tomorrow. 

This is what ‘Lifting What Matters’ means. 

Watch the brand video and discover how we contribute to the society by Lifting What Matters.